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DEMOGRAPHICS

Name*:

Age*:

Gender*:

Relationship status:

Parents:

Children:

Location:

Education level:

Occupation:

Income:

Quote:

PSYCHOGRAPHICS

Subconscious Drivers
Identities:

Values:

Beliefs:

Potentials:

Behaviors:

Results:

Conscious Drivers
Hobbies/Leisure Time:

Goals/Dreams:

Desires:

Possessions:

Struggles:

Pain Points:

Fears:

Objections to the sale:

Role in the purchase process:

Sources of Info - Where do they hang out with people that are like them?
Books:

Magazines:

Blogs/Websites:

Conferences:

Gurus:

Other: